Michleen Collins

inside-the-lines strategy ... outside-the-lines creativity

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MICHLEEN COLLINS

Fresh ideas, smart strategy and clear copy from an award-winning pro. Project or ongoing work for agencies, marketing directors and other professional communicators.



TOURISM & DEVELOPMENT


REAL ESTATE & HOME

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RETAIL, FOOD & GROCERY

TOYS & KIDS, FUN & GAMES

BUSINESS & INDUSTRY


BANKING & FINANCIAL

BY CATEGORY


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AFTER HOURS


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THE DOG BLOG
An Unauthorized Autobidography co-edited by BFF Spunky & Jasmine for dog lovers, sheltie fans & friends

OTHER SITES
Route 66 blog
ilikeabe.com


 


Hy-Vee ... packaging and private-label name and branding



Everything from Soup to Nuts


Hy-Vee operates more than 220 grocery and retail stores in the Midwest. My work for Hy-Vee included development of original private-label name and identity, packaging, copy and materials for basic grocery and retail products.


Whether it involved trademarking original brands, developing, editing or proofreading packaging copy, inspecting barcodes and nutrition-panel specs, pouring orange juice into a glass from the top of a step ladder to get the perfect splash; puppy-sitting before a pet food photo-shoot; or sampling leftover cake, pie, chips or salsa ... the results had all the ingredients for retail marketing success.



Proofreading and editing packages for a variety of food and grocery items.
Private-label name development for Collins-Black and other product lines.



Page is under construction. Additional products coming soon.


 
 
   
Trademark Name Development & Copywriting
  Food Packaging
Proofreading & Editing
     
             
             



 

 

 

 
 
 

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