Michleen Collins

inside-the-lines strategy ... outside-the-lines creativity



Fresh ideas, smart strategy and clear copy from an award-winning pro. Project or ongoing work for agencies, marketing directors and other leaders.

Tourism & Marketing
Health & Healthcare
Real Estate & Lifestyle
Retail & Branding
Fun & Games
Business to Business
Economic Development



An unauthorized autobidography by Spunky, Jasmine and friends

Route 66 blog



Retail and branding – copywriting, promotional and sales support


Consumer and B2B, branding, packaging, merchandising and more

Great products deserve great branding.

Whether it's a box, a label, a hangtag or other packaging, there are details to manage. I can help with all types of packaging and related copy and content. I'll write for varied audiences and tend to all the specifics, from shelf appeal to FDA regs, UPCs and other specifications.

My experience includes branding, packaging and POP displays for grocers, small vendors, big-box stores, wholesalers and importers. I can also assist with related projects, such as brochures and other collateral or web content.

  • Better Homes & Gardens
  • DaySpring Cards
  • GM Goodwrench
  • Hallmark Keepsake Ornaments
  • HyVee Food Stores
  • Jay Imports
  • Keenway Toys
  • Staples Office Supply
  • Orient Express Restaurant
  • Snap-on Tools
  • TestRite
  • TriQuest
  • Walmart
  Related samples:
  Restaurant Menu Packaging Packaging, Copy and
Private-Label Name Development
  Staples Office Supply Packaging copy and private-label branding Keenway Toys – Packaging and Branding  
  WM Private-Label Packaging Keenway Toys – Branding, Packaging TriQuest Inline Skates – Packaging, Branding  
  Snap-on Tools Brochure      



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