Michleen Collins

inside-the-lines strategy ... outside-the-lines creativity



Fresh ideas, smart strategy and clear copy from an award-winning pro. Project or ongoing work for agencies, marketing directors and other leaders.

Tourism & Marketing
Health & Healthcare
Real Estate & Lifestyle
Retail & Branding
Fun & Games
Business to Business
Economic Development



An unauthorized autobidography by Spunky, Jasmine and friends

Route 66 blog



Retail and packaging – copywriting, promotional and sales support

Consumer and B2B, branding, packaging, merchandising and more


Great products deserve great packaging.

Whether it's a box, a label, a hangtag or other packaging, there are important details to manage. I can help with all types of packaging and related copy and content. I'll write for varied audiences and tend to all the specifics, from shelf appeal to FDA and other specifications.

My experience includes branding and other work for grocers, big-box stores, wholesalers and importers. I can also assist with any related projects, such as brochures, flyers and other collateral or web pages and digital content.

For short-term projects or long-term support contact copycontact3*gmail.com


  Clients and accounts:  
  • Better Homes & Gardens
  • DaySpring Cards
  • GM Goodwrench
  • Hallmark Keepsake Ornaments
  • HyVee Food Stores
  • Jay Imports
  • Keenway Toys
  • Staples Office Supply
  • Orient Express Restaurant
  • Snap-on Tools
  • TestRite
  • TriQuest
  • Walmart
  Retail writing samples:
  Restaurant Menu Packaging Packaging, Copy and
Private-Label Name Development
  Staples Office Supply Packaging copy and private-label branding Keenway Toys – Packaging and Branding  
  WM Private-Label Packaging Keenway Toys – Branding, Packaging TriQuest Inline Skates – Packaging, Branding  
  Snap-on Tools Brochure      



© copyright 2009, Michleen Collins, all rights reserved, www.Michleen-Collins.com