Michleen Collins

inside-the-lines strategy ... outside-the-lines creativity



Fresh ideas, smart strategy and clear copy from an award-winning pro. Project or ongoing work for agencies, marketing directors and other leaders.

Tourism & Marketing
Health & Healthcare
Real Estate & Home
Retail & Food
Fun & Games
Business to Business
Economic Development



Unauthorized Autobidography By Spunky & Jasmine

Route 66 blog




Business-to-Business Copywriting

Whatever your product, industry or service, I'll listen, research and write to meet your goals.

I've helped to produce strong work and solve diverse challenges for business and industry. It helps to understand the dynamics of a speed skater's crash helmet and see things with the clarity of a surgeon's loupe or get the "why" of the smart engineering behind a commercial bakery display case.

I solve B2B challenges, whether it's packaging copy for hard-hitting hammers, traffic-drawing tradeshow exhibits, noticeable endcaps or creative collateral.

Related work includes economic development to promote communities, states and regions, from site-selection to industry-specific feature stories, campaigns and collateral.


My experience includes:

  Expert interviews Sales support and collateral
  Research and content organization Newsletters – e-news and print
  Writing and editing web content SEO, responsive web content and updates
  Ads, ad campaigns and PR Creative tradeshow and event concepts
  Direct marketing Press releases and media kits


B2B writing – manufacturing display cases
Barker Commercial Refrigerated
Display Cases – Floral
Barker Refrigeration
Display Cases – Bakery
Barker Refrigeration
Display Cases – Dairy and Deli
Barker Refrigeration
Sales and Spec Sheets
Sprint B2B Ad and Brochure Sprint B2B Ad Sprint B2B – Telecom Brochure Sprint North Supply
Hy-Vee Food Stores
Packaging & Sales Collateral
Burlington Basket Co.
New Product Launch
DaySpring Cards – Catalog &
Merchandising Displays
Borgen Commercial
Display Cases - Sales Collateral
Sprint B2B Catalog
Dash Phone Systems
B2B Direct Mail
Dash Phone Systems
B2B Direct Mail
Sprint B2B Catalog
Staples Office Supply Private-Label Packaging Guidebook Staples Office Supply
Branding and Marketing Strategy
Staples Office Supply Private-Label Brand Development  
Sprint & Starbright Foundation: Corporate Cause Marketing Partnersship PR Picazo Telecom B2B Ad Picazo Telecom B2B Ad Sprint B2B Direct Mailer
Rollerblade Campaign Brochure B2B Writing Sample
Wal-Mart Packaging, Branding
& Product Development
Jay Imports
Tradeshow Marketing
Jay Imports
Tradeshow Marketing
TriQuest Private-Label Branding, Packaging and
B2B Sales Collateral
Business Facilities Magazine Article Chamber of Commerce
Regional Development Publication
Chamber of Commerce
Regional Development Publication
Business & Economic Development Samples


© copyright 2021, Michleen Collins, all rights reserved, www.Michleen-Collins.com