Michleen Collins

inside-the-lines strategy ... outside-the-lines creativity

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MICHLEEN COLLINS

Fresh ideas, smart strategy and clear copy from an award-winning pro. Project or ongoing work for agencies, marketing directors and other leaders.


Tourism & Marketing
Health & Healthcare
Real Estate & Home
Retail & Food
Fun & Games
Business to Business
Economic Development

AFTER HOURS

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Business-to-Business Copywriting


Whatever your product, industry or service, I'll listen, research and write to meet your goals.

With strategy, tactics and teamwork, I've helped to produce strong work and solve diverse marketing challenges for business and industry. Inevitably, the best work comes from seeing the world through their eyes and understanding their world – the dynamics of a speed skater's crash helmet, the safety needs of a construction worker's hard hat, the clarity of a surgeon's loupe or the smart engineering behind the bakery display case.

Whether it's packaging copy for hard-hitting hammers, traffic-drawing tradeshow promotions and exhibits, head-turning endcaps or creative collateral ... I solve B2B challenges.

Related work includes economic development to promote communities, states and regions, from site-selection to industry-specific feature stories, campaigns and collateral.

 
     

My experience includes:

  Expert interviews Sales support and collateral
  Research and content organization Newsletters – e-news and print
  Writing and editing for web and other media SEO and mobile-friendly web content and updates
  Ads, ad campaigns and PR Creative tradeshow and event concepts
  Direct marketing Press releases and media kits

 

B2B writing – manufacturing display cases
Manufacturing
Barker Commercial Refrigerated
Display Cases – Floral
Barker Refrigeration
Display Cases – Bakery
Barker Refrigeration
Display Cases – Dairy and Deli
Manufacturing
Barker Refrigeration
Sales and Spec Sheets
       
Sprint B2B Ad and Brochure Sprint B2B Ad Sprint B2B – Telecom Brochure Sprint North Supply
Catalog
       
Hy-Vee Food Stores
Packaging & Sales Collateral
Burlington Basket Co.
New Product Launch
DaySpring Cards – Catalog &
Merchandising Displays
Borgen Commercial
Display Cases - Sales Collateral
     
Sprint B2B Catalog
Dash Phone Systems
B2B Direct Mail
Dash Phone Systems
B2B Direct Mail
Sprint B2B Catalog
       
 
Staples Office Supply Private-Label Packaging Guidebook Staples Office Supply
Branding and Marketing Strategy
Staples Office Supply Private-Label Brand Development  
       
Sprint & Starbright Foundation: Corporate Cause Marketing Partnersship PR Picazo Telecom B2B Ad Picazo Telecom B2B Ad Sprint B2B Direct Mailer
       
Rollerblade Campaign Brochure B2B Writing Sample
Wal-Mart Packaging, Branding
& Product Development
Jay Imports
Tradeshow Marketing
Jay Imports
Tradeshow Marketing
TriQuest Private-Label Branding, Packaging and
B2B Sales Collateral
       
Business Facilities Magazine Article Chamber of Commerce
Regional Development Publication
Chamber of Commerce
Regional Development Publication
 
       


 
   

© copyright 2021, Michleen Collins, all rights reserved, www.Michleen-Collins.com