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Lee National Denim Day, B2B and B2C:
PR cause marketing - web and direct marketing campaign

 

This PR campaign for Lee Denim Day was part of an annual event to raise awareness and funds for breast cancer research and education.

The campaign included a web site, with home page, landing page and other pages; direct marketing, including letters to executives and participants; and collateral materials. Letter packages and information kits were mailed to CEOs, Human Resource Directors and other business leaders, as well as to team leaders and employee event participants.

The web site included:	Direct mail package included:
Home page and additional content Landing page and contact forms Information for event participants and consumers FAQ and event instructions FAQ cancer prevention and education Donation page	Letters to event leaders Letters to executives and HR directors Event instructions and information Event registration forms Collateral materials Reply card