Michleen Collins

inside-the-lines strategy ... outside-the-lines creativity

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MICHLEEN COLLINS

Fresh ideas, smart strategy and clear copy from an award-winning pro. Project or ongoing work for agencies, marketing directors and other professional communicators.



TOURISM & DEVELOPMENT


REAL ESTATE & HOME

HEALTH & HEALTHCARE


RETAIL, FOOD & GROCERY

TOYS & KIDS, FUN & GAMES

BUSINESS & INDUSTRY


BANKING & FINANCIAL

BY CATEGORY


PR, Issue Campaigns & Events

Ads & Advertising
Packaging, Identity & Retail
Brochures & Collateral

Internet and Digital
Direct Marketing

Radio & Broadcast
Outdoor/Out-of-Home
News, Magazines & Content


AFTER HOURS


image

THE DOG BLOG
An Unauthorized Autobidography co-edited by BFF Spunky & Jasmine for dog lovers, sheltie fans & friends

OTHER SITES
Route 66 blog
ilikeabe.com


 



Packaging and Branding - grocery, retail, restaurant, consumer and B2B, copy, collateral and more


Everything but the kitchen sink. From private-label branding to packaging copy, sales, retail and tradeshow ads and collateral, I've helped to sell just about everything but the kitchen sink ... unless you count kitchen cabinetry, cookware, flatware, remodeling tips, food styling and photo-shoot assistance.

Cookies and cookie jars. Chocolates and chocolate-makers. Cake mix and bakery display cases. Hallmark Keepsake ornaments and Walmart Christmas lights. Duraflame logs and Better Homes & Gardens sprinklers, GM tools, Sprint phones, Jay Import ceramics and Hy-Vee Food Stores packaging. Phones, ceramics, toys, restaurant menus, restaurant reviews, and more.

Pretty much the whole enchilada, plus the grocer that packages it, the wholesaler that sells it, the restaurant that serves it and the salsa that tops it.

My work includes strategic concepting, copywriting, developing and trademarking private-label names, and more to help market anything up to, including and beyond ... the kitchen sink!

Staples Office Supply
Marketing Rationale

Staples Office Supply Private-Label Name Development and Packaging Copy
Packaging, Copy and
Private-Label Name Development
     

Staples Office Supply Jay Imports / Packaging and Ads Hy-Vee Food Stores
Copywriting, Packaging, Editing
     
Walmart Private Label Name Development, Package Concept and Copy Keenway Toys Keenway Toys
     
TriQuest Imports
Packaging Copy, Sales Collateral, Private-Label Corporate & Product Name Development
Barker Refrigeration B2B Sales Collateral
Baker, Floral and Dairy Display Cases
Snap-on Tools
Collateral
     
"Seven Seasons"
Walmart Private-Label Name Development and Packaging Copy
"Cosmic Raiders"
Keenway Toys Private-Label Name
Development and Packaging Copy
"Angelic Expressios"
Walmart Ceramics Private-Label Name Development and Packaging Copy
     
   
Walmart Private-Label Packaging Copy    
     

 


 
 

© copyright 2009, Michleen Collins, all rights reserved, www.Michleen-Collins.com