Michleen Collins

inside-the-lines strategy ... outside-the-lines creativity



Fresh ideas, smart strategy and clear copy from an award-winning pro. Project or ongoing work for agencies, marketing directors and other leaders.

Tourism & Marketing
Health & Healthcare
Real Estate & Home
Retail & Packaging
Fun & Games
Business to Business
Economic Development



Unauthorized Autobidography By Spunky & Jasmine

Route 66 blog



Copywriting for retail, branding, packaging and sales


Consumer and B2B identity, packaging and retail sales support

Brand it, package it, display it, promote it.

Whatever your retail marketing goals, I can help. My retail expertise runs the gamut, from cookies to cookie jars, collectibles, tools, housewares, office supplies and groceries.

It's pretty much the whole enchilada – plus the grocer that packages it, the wholesaler that sells it, the restaurant that serves it and the salsa that tops it.

Before it goes on the truck, to the shelf, in a display space, endcap or aisle, I'll develop the concepts, gather thecontent and write the copy well to help your products sell.

Copywriting and other services: Account experience and writing samples:  
  • Brand development
  • Packaging for manufacturers
  • Consumer and corporate identity
  • PR and related support
  • Tradeshow ads, mailers and exhibit promotions
  • Merchandising display concepts and copy
  • Brochures and collateral
  • Editing and proofreading
  • Better Homes & Gardens lawn products
  • Duraflame logs and fireplace tools
  • GM Goodwrench tools
  • Hallmark Keepsake ornaments
  • Hy-Vee Food Stores
  • Jay Import ceramics
  • Sprint
  • Walmart
Staples Office Supply
Marketing Rationale

Staples Office Supply Private-Label Name Development and Packaging Copy
Packaging, Copy and
Private-Label Name Development

Staples Office Supply Jay Imports / Packaging and Ads Hy-Vee Food Stores
Copywriting, Packaging, Editing

"Cosmic Raiders"
Keenway Toys Private-Label Name
Development and Packaging Copy

Keenway Toys
Toolkit Packaging
Keenway Toys
Dollhouse Branding, Packaging
Seven Seasons
WM Private-Label Name Development and Packaging Copy
WM Private-Label Name
Development and Packaging
"Angelic Expressions"
Walmart Ceramics Private-Label Name Development and Packaging Copy
TriQuest snapon
Private-Label Packaging Copy
TriQuest Inline Skates
Branding, Packaging and Sales Brochure
Snap-on Tools Brochure



© copyright 2009, Michleen Collins, all rights reserved, www.Michleen-Collins.com