inside-the-lines strategy ... outside-the-lines creativity

Fresh ideas, smart strategy and clear copy from an award-winning pro. Project or ongoing work for agencies, marketing directors and other leaders.

Tourism & Marketing
Health & Healthcare
Real Estate & Home
Retail & Packaging
Fun & Games
Business to Business
Economic Development

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Copywriting for retail, branding, packaging and sales

	Consumer and B2B identity, packaging and retail sales support
	Brand it, package it, display it, promote it. Whatever your retail marketing goals, I can help. My retail expertise runs the gamut, from cookies to cookie jars, collectibles, tools, housewares, office supplies and groceries. It's pretty much the whole enchilada – plus the grocer that packages it, the wholesaler that sells it, the restaurant that serves it and the salsa that tops it. Before it goes on the truck, to the shelf, in a display space, endcap or aisle, I'll develop the concepts, gather thecontent and write the copy well to help your products sell.

Copywriting and other services:	Account experience and writing samples:
Brand development Packaging for manufacturers Consumer and corporate identity PR and related support Tradeshow ads, mailers and exhibit promotions Merchandising display concepts and copy Brochures and collateral Editing and proofreading	Better Homes & Gardens lawn products Duraflame logs and fireplace tools GM Goodwrench tools Hallmark Keepsake ornaments Hy-Vee Food Stores Jay Import ceramics Sprint Walmart

Staples Office Supply Marketing Rationale	Staples Office Supply Private-Label Name Development and Packaging Copy	Packaging, Copy and Private-Label Name Development
Staples Office Supply	Jay Imports / Packaging and Ads	Hy-Vee Food Stores Copywriting, Packaging, Editing
"Cosmic Raiders" Keenway Toys Private-Label Name Development and Packaging Copy	Keenway Toys Toolkit Packaging	Keenway Toys Dollhouse Branding, Packaging
Seven Seasons WM Private-Label Name Development and Packaging Copy	FlightPatterns WM Private-Label Name Development and Packaging	"Angelic Expressions" Walmart Ceramics Private-Label Name Development and Packaging Copy
Walmart Private-Label Packaging Copy	TriQuest Inline Skates Branding, Packaging and Sales Brochure	Snap-on Tools Brochure